OEM’s unveiling Sub-brand or a New product lineup have become common days, especially when it comes to BBK Electronics owned OPPO & Vivo. As Vivo has already launched a sub-brand IQOO last month. Today OPPO expanded its product portfolio with a new product Reno. Reno Lineup is an addition to already existing F series and R series so its a lineup, not a sub-brand.
OPPO VP Shen Yiren shared the logo of Reno lineup on Weibo and it has a colourful design which indicates that the new lineup is targeted toward young people, also confirmed that it will launch a smartphone under it on 10th April and a landing page is already up although it doesn’t reveal anything except the phone launch date.
It is not known yet that the device will be a high-end phone or a midrange and or the Vivo IQOO gaming smartphone with high-end specs at an affordable price and also there’s no information on its specs and pricing of upcoming Reno smartphone.